I’m Alen Matovina aka Lena, award wining Creative Director & Designer @ Moon Safari Design, living and working in Rijeka, Croatia, and delivering worldwide. With over 20 years of design experience I was working in many different areas of graphic, web and multimedia design.
Since I can remember I’ve been doodling, colouring, painting, sketching, cutting, and scribbling to my emotionals content. The fascination for visual creation got me hooked at an early age and it stayed with me through life.
I honed my creative ideas and design skills working for design studios while harbouring a desire to pursue and develop my own style and ideas. This desire led to the creation of I LOVE DESIGN in early 2003, a commercial freelance outlet for my art direction, design and production skills.
Today, I’m the founder of the Moon Safari design studio that brings together top-notch creative people as coworking buddies from various areas such as photography, music, illustration, video, video editing, copywriting to provide complete service to the highest standards of quality and creativity.
My style can be quite subtle, delicate, intricate and beautiful with flat colours, hand drawn typography and simple graphic elements all featuring. I often choose to limit colour in my pieces as working with a palette of just 2 or 3 colours really makes you think about the choices you make.